Three decades of opening markets.
From a single export-focused exhibition in 1996 to a network spanning more than 45 countries — this is how Expogroup grew.
Built on courage, research and people.
Expogroup opened its doors in 1996 with international trade exhibitions designed to help exporters reach buyers in the Middle East and Africa. Since then we have staged annual fairs in 14 countries across the region and taken our expertise to emerging markets including the CIS, Australia, Latin America and India.
Thirty years on, our network reaches more than 45 countries and we deliver over 25 trade fairs every year — each one designed to give exhibitors a real commercial return.
We back the global “Go Green” movement — plant something every weekend and watch it grow.
Expogroup at a glance
The principles behind our growth
Many things have shaped Expogroup, but three ideas have mattered most.
Courage over comfort
Africa and the Middle East were never easy markets to start in — patchy infrastructure, red tape and few facilities. We took the risks anyway, learnt from every setback and kept moving forward with faith in our own team.
Looking beyond the booth
We research and enter new markets ahead of the curve. Market studies, focused promotion, buyer databases, media partnerships and conferences all work toward one goal: exhibitors going home with strong business prospects.
People who grow with us
Every new team member receives thorough training, whatever the role. Managers and team leads also attend a special 10-day residential programme — and the first lesson is always how to stay happy and spread it.
Our success belongs to the people who built it with us — our staff past and present, our agents around the world, and the government bodies, associations and media partners who have supported us from the start.
Supporting associations
Ready to meet buyers across Africa?
Tell us which market you’re targeting and our team will match you with the right exhibition, stand and promotion package.